Apple is one of the brands popular for improving its existing products, building and releasing services that stand out. The company has been introducing innovative products since its inception. In the same vein, Apple is expected to bring a major new product range with its September 9 “Surprise and Shine” event.
Besides introducing the latest iPhones and Apple Watches, the brand is expected to bring a wide range of new devices in its September event. To know what to expect from Apple’s September event, keep reading this post. Here, we have outlined all the details. Let’s dive in…
First-Ever Foldable iPhone
The biggest highlight of Apple’s September event could be its first-ever foldable iPhone, which according to reports would be called the ‘iPhone Ultra.’ The phone is expected to have a large interior display along with a smaller screen on the outside. When folded, it could be roughly the size of a passport.
The foldable iPhone is rumored to feature an A20 Pro chip, Apple’s C2 modem, Touch ID, split-screen multitasking and an improved hinge. It could have a much less noticeable crease than many existing foldable phones. On the camera front, it is rumored to include a standard wide camera and an ultrawide camera, but there will be no telephoto lens.
The upcoming foldable iPhone is expected to come in both light and dark finishes. The foldable iPhone could be very expensive. Reports suggest it may cost more than $2,000, making it one of Apple’s most expensive phones.
iPhone 18 Pro and Pro Max
The iPhone 18 Pro and iPhone 18 Pro Max are also expected to launch at Apple’s September event with a design similar to their predecessors. Reports indicate that Apple may introduce new light-blue and dark-red color options. However, the new devices will have some of the most important upgrades, including the A20 Pro chip and Apple’s C2 modem. Additionally, they are expected to include better battery life and improved vapor-chamber cooling to help keep the phones from getting too hot during demanding tasks.
The cameras are also expected to get some upgrades. A new mechanical aperture is said to be included for better control over light and depth. However, this feature may only be available on the Pro Max.
For users looking for best upcoming phones, the iPhone 18 Pro and Pro Max could be among the most notable options to watch.
Apple Watch Series 12 and Ultra 4
Apple also plans to launch its new Watch lineup with significant upgrades. The Apple Watch Series 12 is expected to include new health and fitness features and will be available in new colors and ceramic case options. The brand has also focused on hardware improvements to make its AI-powered Siri more useful for users. Apple has reportedly been testing a feature that could track heart rate continuously throughout the day, not just during workouts.
The Apple Watch Ultra 4 is also expected to arrive as part of the new lineup.
AirPods 5
Users can also expect the launch of AirPods 5 with significant updates. The brand plans to launch these AirPods as part of its affordable range. The AirPods 5 could be available in standard and noise-cancelling versions, giving buyers more choice at the lower end of Apple’s wireless earbud lineup.
However, these are not the rumored AirPods with built-in cameras and AI features. Those earbuds are reportedly delayed until next year.
New Apple TV
A new Apple TV is also expected to be launched during September event with a design that looks very similar to the current model. The biggest updates are expected inside the Apple TV. It is expected to include a faster chip that would make the system run more smoothly. The brand may also bring AI-powered Siri to the Apple TV for the first time. Besides that, Apple also plans to update the remote control.
New HomePod Mini
The new HomePod mini is also rumored to be released in Apple’s September event. The overall design is expected to remain same. However, it is rumored to include a faster processor to give the speaker enough power to support Apple’s AI features and a smarter version of Siri.
Apple is also testing a bigger HomePod with AI-powered Siri, but it may not launch soon.
iPad Mini with OLED Display
Users can also expect the launch of iPad Mini with OLED display. This would be the first time Apple uses OLED on the iPad mini. The technology will ensure deeper blacks, stronger contrast and richer colors. This will make watching online content, playing games and everyday tasks look better. The OLED display could make the new iPad mini a better choice for those who want a small tablet with a high-quality screen.
M6 iMac
Apple’s first M6 powered iMac will also be released during Apple’s September event with shipping starting September 22, 2026. Apart from the chip upgrade, users can expect new color options. The update would also mark the first iMac refresh in about two years.
14-inch MacBook Pro with M6
The 14-inch MacBook Pro is also expected to be released with significant upgrades. The design should remain largely the same; however, the 14-inch MacBook Pro will include the newer M6 chip to ensure improved performance without flashy updates.
MacBook Pro with Touchscreen and OLED Display
One of the biggest highlights of the event would be the coming of Apple’s MacBook Pro. Apple has reportedly been working on a touchscreen MacBook with an OLED display. The brand may also bring the iPhone’s Dynamic Island to the Mac. The new MacBook Pro could come in 14-inch and 16-inch sizes and use the M5 Pro and M5 Max chips.
Apple’s First Smart Home Hub with a Screen
Apple also plans to launch its first smart home hub with a screen during its September event. The product is expected to feature a square display measuring around 7 inches. It could work as a central hub for controlling smart home devices, making FaceTime calls, checking widgets and displaying clocks or other information. The Apple’s device may include AI-powered Siri and facial recognition to show information based on who is using it.
Reports suggest that the device could be used in two ways. One version could sit on a table or nightstand, while another could be mounted on a wall.
September Event: A New Chapter for Apple
Apple is all set to surprise its users at the September event, aptly named “Surprise and Shine.” The event is going to be far more than another yearly iPhone upgrade, as the company is expected to introduce several exciting new features and products, a foldable iPhone, touchscreen MacBook Pro and a smart home hub.
However, not every rumored product is guaranteed to launch. Some of these products may be delayed or cancelled, but if most of them launch as expected, then this is going to be a very exciting time for Apple and its users. Until then, let’s wait for Apple to reveal what it has in store for us.
